Illegal, unreported and unregulated (IUU) ﬁshing activities are widely considered a main cause of unsustainable ﬁsheries across the globe. The EU has taken a leading role in the ﬁght against IUU ﬁshing, using both its market and normative power to advance its EU IUU Regulation (no. 1005/2008) and wider ﬁsheries sustainability agenda outside its territory. This paper examines how successful the EU has been in using its market and normative power to inﬂuence regulatory strategies and frameworks governing tuna ﬁsheries in the Paciﬁc Islands region of the Western Paciﬁc Ocean. The results indicate that while the market power of the EU remains an inﬂuential factor, the diminishing normative power of the EU in WCPO is weakening any attempts to implement its IUU ﬁshing regulation and Paciﬁc Island nations have promoted their own regulatory agenda. We conclude that the changing asymmetries between market and normative power has led to a differentiated geography of regulatory uptake, and while market power will remain a dominant strategy for the EU, normative power, when exercised should focus on cooperation rather than ‘teaching’ the beneﬁts of an EU regulatory approach.
Power Europe: EU and the illegal, unreported and unregulated tuna ﬁsheries regulation in the West and Central Paciﬁc Ocean - Alice M.M. Miller n, Simon R. Bush, Arthur P.J. Mol
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